THE MELBOURNE POP UP

ARCHIVE - DECEMBER 2024

Introducing our very first in-person retail experience. To celebrate Melbourne's iconic cafe-culture, we transformed our store into 'Café Mode', with exclusive pieces, limited-edition collectibles and bestsellers available to purchase. 

 

 

The Melbourne Pop Up was open December 7-21st in Hawksburn Village, Melbourne.

Extended due to high demand, this Pop Up was a special opportunity to shop Mode Mischief in store, and for the Mode Mischief team to meet our beautiful customers in person. 

Designed and Fit out by our Founder, Mia Zotos - this store was a testament to the Mode Mischief brand identity, and a love letter to our community. Detailed with iconic features such as our Plum Gingham fabric crafted into curtains, a giant Mode coffee cup and Cherries, our favourite signature scents and a Café Jazz soundtrack, this store invited customers to experience the world of Mode Mischief. 

To celebrate Melbourne's Café culture and the opening of the Pop Up, Mode Mischief collaborated with local cafe Mabel's, to create a limited edition cherry-flavoured matcha - known as the Mode Matcha. As a gift to the first 50 customers arriving on the opening weekend, each received a complimentary Mode Matcha from Mabels.

 

Thank you for attending our Melbourne Pop Up and making it unforgettable. We hope to see you again soon.